Client Name: Wonder Melon

Industry: Beverage (cold pressed; healthy)

Execution: Tagline & Package Copy

Challenge or Business Need: Client wanted a memorable launch when entering the crowded healthy drink space with their watermelon-based juice.

Strategy: Capitalize on the name WONDER MELON and extend the sense of curiosity and wonder.

Execution: The tagline, “curiously good” picks up on the theme of wonder and touts the drink’s taste in a believable, fun and understated way.

The body copy uses questions to continue the theme of curiosity, sneaking in health benefits (Why does watermelon have more lycopene than tomatoes? Weird, right?) alongside related humor (How did we get the watermelon into the bottle? We’ll never tell.)