This mailer picked up on the Uber backlash (#deleteuber) earlier in 2017; at the same time, it provided a way for a local wine bar and restaurant to drum up attention and interest. While very popular among regulars, its side street location meant that many Upper West Siders had never heard of Vino Levantino . This mailer was a reintroduction, combined with a smart offer and mailed to neighboring streets. Within weeks, the restaurant saw a 20% increase in foot traffic and trial.