Successfully launched in late 2017, this bar reimagined halva as a Tahini Bar to capitalize on the popularity of tahini.

Tag line: The best-tasting snack, bar none.

Package copy for the package (and the seven-pack) reads: 

Are you fluent in Tahini? If the only tahini you know is the one you use as a dip for pita or as a key ingredient in hummus, prepare yourself for a tasty new treat. Our Tahini Bar borrows from the tradition of ancient halva-makers who first recognized tahini's tantalizing potential as a dessert. Oh, and did we mention it's gluten free? So up your tahini game–or should we say, raise the bar?