Streit's has been making matzo for nearly 100 years and their Rivington Street factory was a local landmark to New York children (who often visited as part of class trips) and adults alike. When Streit's decided they had finally outgrown that building, they knew they had to get their communication "right," letting their loyal supporters know: we are still in New York and more committed than ever to serving you and future generations.

The copy we provided told the story of their past while explaining their goals for the future:

A “Moving” Story

When Aron Streit came to America in the late 1800s, he had little more than a dream and the drive to make it in America – the land of opportunity. Streit’s is the story of one man’s dream, and one family’s dedication to turning that dream into something far greater than anyone could have imagined.

After nearly 100 years making matzo on Manhattan’s Lower East side, we have moved to a new and modern bakery in New York. Technology may have changed but our traditions and dedication to quality have not. We want to ensure that you, your children, your grandchildren, and your friends and neighbors will all be able to enjoy the same great-tasting matzo for centuries to come. 

Every box of Streit’s is fresh, preservative-free, tasty, with lots of love and memories thrown in.

It is still family run with the exacting standards of quality lovingly imposed by Aron Streit, also known as “the man behind the matzo.” And now his dream can continue for generations to come.