Exude is a lipstick company with a technological advantage. Its positioning centered around the idea of modern glamour and appealed to the woman who wants to have it all, and knows how to get it.

Wrote script for Rachel Zoe brand endorsement video. Script was done in her voice and successfully connected exude lipstick with broader themes of glamour and style. Also wrote all brand identity and copy.

Package copy reads: "Forget eyes – we think a woman’s lips are the window to her soul. We watch the mouth as much for what isn’t said as for what is. This is who we are. This is what we exude. What will you exude today?"