Creative Drive owns and operates several studios and provides content strategy, creation and execution on behalf of several leading clients. Since they were hosting New York Men's Day (the Monday of Fashion Week), they took advantage of the occasion to brand themselves (there had also been several acquisitions).

Their creative team came up with the concept of three action figure booths, where users could step in and associate with that power phrase and image. It had to be strong and encourage interaction, while also highlighting attributes that visitors could connect with Creative Drive themselves.

Guests instagrammed photos of themselves in character and shared widely across social media.

We created the wording for the three figures as well as inspirational slogans for the same entrance hall, all to be part of a permanent exhibit.

The three main action figures/booths are:

THINKER. YOU CAN PRACTICALLY SEE MY THOUGHTS. 

FRESH. I'M ALWAYS TRENDING.

DRIVE. FROM O TO 100 IN 5 SECONDS.

The main wall motto reads:

TODAY, MEET TOMORROW.

CREATIVE, MEET DRIVE.

CHANGE, MEET WORLD.

Alongside it says:

CREATE.

THINK.

LIVE.

LOVE.

MOVE.

MAKE.

Right below which it says:

CREATORS, MAKERS, DOERS

BE THE ACTION WOU WISH TO SEE IN THE WORLD.