Client Name: CORA

Industry: Retail/Machine Learning/AR/VR/CGI

Execution: (re)Naming; Tagline(s); Brand Video copy; Explainer Video copy; Website copy

Challenge or Business Need: Under its original name, Decora built a nice niche in the design space, helping retailers showcase their furniture online via cutting-edge CGI. After being acquired by CreativeDrive earlier this year Decora had outgrown that name, expanding to fields including CPG, Home Improvement, and Consumer Electronics & Appliances. They also needed a better description of their process and benefits, and to fit in with the overall CreativeDrive branding and voice.

Strategy: CreativeDrive aims to “Make Amazing Happen” everyday. We tapped into the wonder behind the technology which allows the platform to delight both customers and retailers by improving upon reality. This set up a fun counterpoint to the general focus on facing reality in a business context while also nodding towards the product’s AR and VR capabilities.

Execution: Renamed CORA, the product name now reflects its Machine-Learning “chops” without limiting it to any sector or use case. The brand video is upbeat and futuristic, ending with the idea that “The Future is Unreal.” The explainer video, meanwhile, covers both the logistics of how CORA works and positions CORA as “the future of retail because CORA brings retail into the future.” A new tagline closes out that video, noting that CORA is “Reality, perfected.”