Crafted the brand story and messaging for a new whiskey line. Copy appears on tags attached to the bottle as well as on the brand's site and Instagram description.

Out in the Boondocks, life is a little simpler. Time-honored traditions are taken seriously. Craftsmanship is respected. Things are not slow, but we leave enough time for things to be done right. And the results show in every bottle.

Also wrote the bio and background of their distiller, used in different ways and places on site and bottle.

Boondocks Whiskey is brought to you by Whisky Advocate Lifetime Achievement Award winner, Dave Scheurich.  And while you may have never heard his name, Dave has helped create some of America’s most recognized whiskeys over the last 40 years.  

But all this talk would make Dave blush.

The real audience Dave cares about has enjoyed the drinks he created and has never given a second thought to the artist behind the scenes.  And that’s just fine with Dave.  

His love, passion and expertise are legendary – and can be found in every bottle of Boondocks, what may well be his crowning achievement