Created the company's positioning, tag line – "March to Your Own Beet" –  and all package copy.

Package reads:

Beets are almost as good for puns as they are for you:  At Beetology, we’re a “beet” obsessed with beets. Their health benefits can’t be “beet.” And while you may know that they are great for your heart, blood pressure and brain, we “beet” you didn’t know that they are also one of the earliest known aphrodisiacs.  

Beets are like music for your body: they just make everything better, and after you try all five varieties of Beetology juices, we’re sure you ‘ll agree.  

Beetology. March to Your Own Beet.